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Transportation service from Heritage Community Initiatives adds over $14 million annually to regional economy, economic impact study finds

2/24/2021

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Paula McWilliams is the President & CEO of Heritage Community Initiatives, based in Braddock
By Nate Doughty - Digital Producer, Pittsburgh Business Times
Feb 24, 2021, 2:56pm EST
A new economic impact study found the transportation service from the Braddock-based nonprofit organization Heritage Community Initiatives adds more than $14 million in economic value per year to the region's economy. The service has been offered for the past 21 years and to date has provided nearly 1.5 million rides, the Heritage Community Initiatives said.

The study, which the nonprofit commissioned Harrisburg-based Delta Development Group to conduct, also found that every dollar invested into the transit service yields a return of $13.16.

The fixed-route transit service, named Heritage Community Transportation (HCT), connects passengers to 16 communities or neighborhoods in eastern Allegheny County at a price of $0.25 per ride.

“Thanks to funding from PennDOT and Allegheny County, Heritage has the privilege to continue serving thousands of individuals each month with vital transportation services," Heritage Community Initiatives’ President and CEO Paula McWilliams said in a press release announcing the study. "We are extremely proud of HCT’s legacy and the positive impact we are able to make on the economy and social mobility in our region."
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According to McWilliams, 74% of HCT riders earn less than $20,000 per year. She also said that 67% of its riders can connect to additional service options from the Port Authority of Allegheny County.
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Forging Forward: Going the Distance

4/27/2020

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Table Magazine Forging Forward is a series of eight articles about our region’s recovery and resiliency in the time of  COVID, presented with the generous support of the Pittsburgh Foundation. ​

Imagine you have a child with severe asthma. You call your family doctor who recommends that you visit a specialist in Cranberry. You currently live in Turtle Creek and do not have access to a vehicle. You do not have family nearby to take your child to the specialist, and all of your friends are in a similar situation as you. 

How do you get there? 

Taking three buses during a pandemic may not be the most optimal solution and you don’t have the ability to ask your employer for an entire day off for “personal reasons.” Who would you turn to? 

This situation may seem extreme, but is more common that many of us realize. All over the greater Pittsburgh region, thousands of our friends and neighbors lack personal transportation or live near a bus route. Those that do may not be able to afford regular bus passes and have to condense their trips to make their dollars stretch. Simple tasks like picking up groceries or prescriptions, visiting doctors or applying for jobs are out of reach for many.  

However, organizations like Heritage Community Initiatives, based in Braddock, Pa, are working hard to support our local communities through education, nutrition and transportation support. Now in its 37th year, Heritage is a cornerstone of service, continuing to maintain its positive impact in more than 40 communities around Allegheny County.

“I always say this and mean it. It is a privilege to do what we do,” said Paula McWilliams, president and CEO. Recognizing that no one issue exists in a silo, it was important that Heritage addressed multiple concerns impacting families and individuals. 

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Support Our Children's Continued Learning and Education: Sign the Allegheny County Children's Fund Initiative Petition Today!

6/25/2018

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Join us for the good of all our kids.
 
Today, we begin collecting petition signatures to get the Allegheny County Children’s Fund on the ballot. Will you join us?

Share your support – and your John Hancock – as we create a movement for the biggest ballot initiative in our region’s history. Find us at special events (some you might already be planning to attend!) across the county now through August 7. For a full list, visit our website. 

Get involved or learn more about the importance of early learning, after school and good nutrition at ourkidsourcommitment.org.

Visit OurkidsOurcommitment.org.
Sign our petition beginning June 19. 
Vote YES on November 6.
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Young and Old Bond Through Summer Nutrition Program, Games and Activities

8/1/2017

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By Madison Brunner

Located just outside of Pittsburgh, Braddock has the second-highest number of senior citizens living alone and in poverty in Allegheny County. In under-served communities, two of the most vulnerable population groups are older adults and young children.

A summer nutrition program created by students from the University of Pittsburgh Graduate School of Public Health aims to combat this problem by offering a free, balanced lunch to both young children and older adults who otherwise may not be able to afford one.

Called “Assembly of the Ages,” an inaugural event organized with local non-profit Heritage Community Initiatives brought together people under the age of 18 and over 55 for an afternoon of games and activities while they enjoyed a gourmet, chef-prepared lunch. At the event on July 18, seniors and children bonded as they wrote down personal goals in areas of wellness, nutrition, activities and social interaction. After lunch, seniors watched as the children played a game of kickball.

“The purpose of the program is to make sure families don’t have to make the difficult choice between paying a bill in the summer or putting food on the table for their children,” said Laura Kelley, director of business development at Heritage Community Initiatives, which serves about 50 meals and snacks daily in the summer to children in Braddock who qualify for the free lunch program during the school year.

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Braddock program acts as transportation concierge

7/29/2017

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Ed Blazina, Pittsburgh Post-Gazette, eblazina@post-gazette.com

In her position overseeing a transportation network that serves 14 mostly disadvantaged communities in the Mon Valley, Paula McWilliams has seen this scenario too many times:
Heritage Community Transportation takes someone to a medical appointment in McKeesport or Monroeville. Then the doctor refers the person to a specialist in the North Hills, leaving the person struggling to find transportation for the medical care.

“When we started getting those kinds of requests, we realized we had another problem to deal with,” said Ms. McWilliams, president and CEO of Heritage Community Initiatives in Braddock, which initially established a program to link workers with Mon Valley jobs.

“When someone says your life depends on it and the appointment is hours away or you find a second or third job and don’t know how to get there, that’s a real problem.”

To address that situation, Heritage pitched a program called the Travel Navigation Center, a sort of on-call transportation concierge, to the Pittsburgh Foundation. With an initial $70,000 foundation grant, the program is working with the Access system that provides transportation to the elderly to field calls and help design a way to get a client from here to there in the most efficient, least costly manner.  

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Feature Story, Critcal Condition, A signature fundraising program generates a record-breaking $1.27 million to nonprofits providing basic needs, like affordable transportation.

6/1/2017

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James Alexander is one of 6,000 people per month who rely on transportation assistance from Heritage Community Initiatives to run errands and get to work and medical appointments.
By Mackenzie Carpenter, Freelance Journalist based in Pittsburgh

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MOST OF THE TIME, a person’s ability to make it in the world comes down to one thing: the ability to show up.

James Alexander learned that lesson after the Port Authority of Allegheny County eliminated his bus route to McKeesport, where he worked as a customer service representative.

“I’ve had a car in the past, but I just couldn’t afford one at that time,” says Alexander, who lives on Route 30 in North Versailles. “I really depended on the 60M to get to the office.”

After making some phone calls, he was led to Heritage Community Initiatives in Braddock, which provides crucial transportation at minimal cost to residents of eastern communities whose bus lines have been cut and who must get to jobs and medical appointments.

Alexander was immediately directed to the Heritage Community Transportation vans, basedat a Rite Aid parking lot. “It was five minutes from my house,” he says. “It was such a relief.”

For 41 communities in the eastern reaches of the Pittsburgh region, “when steel went away, so did access to a great deal of public transit,” says Paula McWilliams, president and CEO of Heritage, which is the only nonprofit in the state providing what is considered public transportation — three fixed routes that charge 25 cents a ride, serving about 6,000 people a month.

More than 60 percent of its riders have an average household income of less than $10,000, and many have more than one job, which is where Heritage’s new call center comes in. As of June, the call center, which is funded by The Pittsburgh Foundation, will design transportation plans that help people get from point A to point B in areas not covered by Heritage’s vans.

“Whether it’s a senior needing dialysis in the South Hills, a worker with a job interview in Robinson, or a mother whose child has an asthma referral in Cranberry, very often the callers have no idea how to get there,” McWilliams says. “And not everyone has access to the internet or a smartphone. That’s where we come in. The key to social mobility is to get people where they need to go.”

This organization is among the 97 nonprofits that benefitted from the May 23, 2017 Critical Needs Alert online giving event. That day, a total of $1,273,000 was raised for nonprofits providing basic needs: food, shelter, transportation, child care and physical and mental health care. Learn more about the Critical Needs Alert by reading this summer 2017 Forum story.

Every one of the 97 nonprofits that took part in the May 23 Critical Needs Alert has a significant impact on the community. To demonstrate the difference these organizations are making, we’ve profiled four, each of which provides basic needs directly to people in their communities. Read their stories here:
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Critical Needs Alert, which replaces Day of Giving, set for May 23

5/22/2017

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Critical Needs Alert, which replaces Day of Giving, set for May 23 - NEXTpittsburgh

Jeremiah's Place--A young boy, whose mother is in an abusive relationship, plays on the imaginarium in the nursery. Photo by Joshua Franzos for The Pittsburgh Foundation. Food stamps aren't actually stamps anymore. SNAP (Supplemental Nutrition Assistance Program) benefits come on an electronic debit card.

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Zeff plans to open a Crazy Mocha in Braddock... "Part of our function, we believe, is we love to be in neighborhood that needs a little bump, that needs a coffee shop," Zeff said.

5/5/2017

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Braddock revitalization slow but steady, and that's OK, mayor says

Ken Zeff prefers to open his Crazy Mocha coffee shops in places where they are most needed - places that need an economic jolt. He opened a Crazy Mocha in Lawrenceville before it was the hipster hangout it is now. He opened a shop in the Hill District in 2015.

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WPXI Brittny McGraw

4/12/2017

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Crazy Mocha banks on Braddock, invests in community revitalization

4/11/2017

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Paula McWilliams of the Nonprofit Heritage Community Initiatives, and Ken Zeff, owner of the Crazy Mocha chain, stands in the old CUDA Building in Braddock. (Nate Guidry/Post-Gazette)

By Joyce Gannon / Pittsburgh Post Gazette

The blighted town of Braddock is poised for a jolt of caffeine from a brand-name coffeehouse that could open this fall if financing comes through.

Crazy Mocha plans to develop a cafe and other food operations in the long-vacant Cuda Building along the borough’s main drag, Braddock Avenue.

The Friendship-based chain of 32 stores is partnering on the project with Heritage Community Initiatives, a nonprofit that owns the building and that provides transportation and other services to low-income residents of Braddock and surrounding areas.

Besides a storefront cafe serving coffee, espresso, tea and light food, Crazy Mocha wants to use part of the first floor to set up an expanded kitchen where employees would prepare sandwiches and items for its other stores. The company also may launch a popcorn venture that would deliver to other locations and cater events, said Ken Zeff, Crazy Mocha’s owner.

Eventually, the business could provide jobs for about 20 people, he said.

The Cuda Building was last occupied about 20 years ago by an Italian market.

In the decades when Braddock bustled with shopping activity generated by steelworkers and their families, the site housed a Neisner’s five-and-dime store and a tea room.

But like other places in the Mon Valley, the borough hasn’t prospered since a dramatic downsizing of the steel industry began in the 1970s. Its population has shrunk to about 2,000, and lots of vacant properties line its business corridor.

The town suffered another major blow when UPMC closed its Braddock hospital in 2010.
Since 1988, Braddock has been a state-designated financially distressed community.
With an estimated cost of $474,000 to rehabilitate the Cuda Building, Mr. Zeff and Paula McWilliams, president and chief executive of Heritage, acknowledged the project is risky and ambitious.
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But both said their organizations have a strong mission to invest in community revitalization.
Heritage, based a few doors from the Cuda Building, provides low-cost transportation, preschool and after-school programs, and volunteer initiatives for Braddock and 40 other communities.

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    Paula McWilliams
    President & CEO
    820 Braddock Avenue
    Braddock, PA 15104
    Office: 412.351.0535

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